Google Analytics - Wikipedia
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Google Analytics Dashboard & Report Tools - AgencyAnalytics
Google to sunset Universal Analytics on July 1, 2023, in favor of Google Analytics 4
History of Google Analytics — Legal Marketing & Technology Blog — February 23, 2021
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Google to sunset Universal Analytics on July 1, 2023, in favor of Google Analytics 4
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Google Analytics 4 (GA4) vs. Universal Analytics (UA): 6 Key Differences Explained - YouTube
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Google Analytics 4 vs. Universal Analytics: what's the difference - Supermetrics
GA4 vs Universal Analytics | GA4 vs UA Comparison
Google Analytics Review | PCMag
